Ad impression forecasting for sponsored search.

@inproceedings{nath-2013-ad, author = {Abhirup Nath and Shibnath Mukherjee and Prateek Jain and Navin Goyal and Srivatsan Laxman}, editor = {Daniel Schwabe and Virg\'{i}lio A. F. Almeida and Hartmut Glaser and Ricardo Baeza-Yates and Sue B. Moon}, title = {{Ad impression forecasting for sponsored search}}, booktitle = {{22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013}}, pages = {943--952}, publisher = {International World Wide Web Conferences Steering Committee / ACM}, year = {2013}, url = {https://doi.org/10.1145/2488388.2488470}, doi = {https://doi.org/10.1145/2488388.2488470} }