Dynamic cost-per-action mechanisms and applications to online advertising.

@inproceedings{nazerzadeh-2008-dynamic, author = {Hamid Nazerzadeh and Amin Saberi and Rakesh Vohra}, editor = {Jinpeng Huai and Robin Chen and Hsiao-Wuen Hon and Yunhao Liu and Wei-Ying Ma and Andrew Tomkins and Xiaodong Zhang}, title = {{Dynamic cost-per-action mechanisms and applications to online advertising}}, booktitle = {{Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008}}, pages = {179--188}, publisher = {ACM}, year = {2008}, url = {https://doi.org/10.1145/1367497.1367522}, doi = {https://doi.org/10.1145/1367497.1367522} }