Attribution Inference for Digital Advertising using Inhomogeneous Poisson Models.

@inproceedings{nichols-2018-attribution, author = {Zachary Nichols and Adam Stein}, editor = {Pierre-Antoine Champin and Fabien Gandon and Mounia Lalmas-Roelleke and Panagiotis G. Ipeirotis}, title = {{Attribution Inference for Digital Advertising using Inhomogeneous Poisson Models}}, booktitle = {{Proceedings of the 2018 World Wide Web Conference on World Wide Web, WWW 2018, Lyon, France, April 23-27, 2018}}, pages = {1885--1892}, publisher = {ACM}, year = {2018}, url = {https://doi.org/10.1145/3178876.3186171}, doi = {https://doi.org/10.1145/3178876.3186171} }