Predictive modeling of first-click behavior in web-search.

@inproceedings{obrien-2006-predictive, author = {Maeve O'Brien and Mark T. Keane and Barry Smyth}, editor = {Les Carr and David De Roure and Arun Iyengar and Carole A. Goble and Michael Dahlin}, title = {{Predictive modeling of first-click behavior in web-search}}, booktitle = {{Proceedings of the 15th international conference on World Wide Web, WWW 2006, Edinburgh, Scotland, UK, May 23-26, 2006}}, pages = {1031--1032}, publisher = {ACM}, year = {2006}, url = {https://doi.org/10.1145/1135777.1136000}, doi = {https://doi.org/10.1145/1135777.1136000} }