GenCI: Generative Modeling of User Interest Shift via Cohort-based Intent Learning for CTR Prediction.

@inproceedings{ou-2026-genci, author = {Kesha Ou and Zhen Tian and Wayne Xin Zhao and Hongyu Lu and Ji-Rong Wen}, editor = {Hakim Hacid and Yoelle Maarek and Francesco Bonchi and Ido Guy and Emine Yilmaz}, title = {{GenCI: Generative Modeling of User Interest Shift via Cohort-based Intent Learning for CTR Prediction}}, booktitle = {{Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026}}, pages = {6709--6718}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3774904.3792612}, doi = {https://doi.org/10.1145/3774904.3792612} }