Customer Journey Mapping with Multimodal Large Language Models.

@inproceedings{pati-2025-customer, author = {Sravani Pati and Vamsi Krishna Pasam and Carlos Toxtli Hernandez}, editor = {Guodong Long and Michale Blumestein and Yi Chang and Liane Lewin-Eytan and Zi Huang and Elad Yom-Tov}, title = {{Customer Journey Mapping with Multimodal Large Language Models}}, booktitle = {{Companion Proceedings of the ACM on Web Conference 2025, WWW 2025, Sydney, NSW, Australia, 28 April 2025 - 2 May 2025}}, pages = {2744--2748}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3701716.3717863}, doi = {https://doi.org/10.1145/3701716.3717863} }