Marketing Communications and the Semantic Web: Theoretical Intersections and Practical Implications.

@inproceedings{petkova-2021-marketing, author = {Teodora Petkova}, editor = {Jure Leskovec and Marko Grobelnik and Marc Najork and Jie Tang and Leila Zia}, title = {{Marketing Communications and the Semantic Web: Theoretical Intersections and Practical Implications}}, booktitle = {{Companion of The Web Conference 2021, Virtual Event / Ljubljana, Slovenia, April 19-23, 2021}}, pages = {717--718}, publisher = {ACM / IW3C2}, year = {2021}, url = {https://doi.org/10.1145/3442442.3453704}, doi = {https://doi.org/10.1145/3442442.3453704} }