Smartphone App Categorization for Interest Targeting in Advertising Marketplace.

@inproceedings{radosavljevic-2016-smartphone, author = {Vladan Radosavljevic and Mihajlo Grbovic and Nemanja Djuric and Narayan Bhamidipati and Daneo Zhang and Jack Wang and Jiankai Dang and Haiying Huang and Ananth Nagarajan and Peiji Chen}, editor = {Jacqueline Bourdeau and James A. Hendler and Roger Nkambou and Ian Horrocks and Ben Y. Zhao}, title = {{Smartphone App Categorization for Interest Targeting in Advertising Marketplace}}, booktitle = {{Proceedings of the 25th International Conference on World Wide Web, WWW 2016, Montreal, Canada, April 11-15, 2016, Companion Volume}}, pages = {93--94}, publisher = {ACM}, year = {2016}, url = {https://doi.org/10.1145/2872518.2889411}, doi = {https://doi.org/10.1145/2872518.2889411} }