Which "Apple" are you talking about ?

@inproceedings{rahurkar-2008-apple, author = {Mandar Rahurkar and Dan Roth and Thomas S. Huang}, editor = {Jinpeng Huai and Robin Chen and Hsiao-Wuen Hon and Yunhao Liu and Wei-Ying Ma and Andrew Tomkins and Xiaodong Zhang}, title = {{Which "Apple" are you talking about ?}}, booktitle = {{Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008}}, pages = {1197--1198}, publisher = {ACM}, year = {2008}, url = {https://doi.org/10.1145/1367497.1367724}, doi = {https://doi.org/10.1145/1367497.1367724} }