Conversion rate based bid adjustment for sponsored search.
| Anthology ID: | DBLP:conf/www/ReyK10 |
|---|---|
| Volume: | Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010 |
| Year: | 2010 |
| Venue: | The Web Conference (WWW) |
| Publisher: | ACM |
| Pages: | 1173-1174 |
| URL: | https://doi.org/10.1145/1772690.1772860 |
| DOI: | https://doi.org/10.1145/1772690.1772860 |
| DBLP: | conf/www/ReyK10 |
| BibTeX: |
@inproceedings{rey-2010-conversion,
author = {Benjamin Rey and
Ashvin Kannan},
editor = {Michael Rappa and
Paul Jones and
Juliana Freire and
Soumen Chakrabarti},
title = {{Conversion rate based bid adjustment for sponsored search}},
booktitle = {{Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010}},
pages = {1173--1174},
publisher = {ACM},
year = {2010},
url = {https://doi.org/10.1145/1772690.1772860},
doi = {https://doi.org/10.1145/1772690.1772860}
}