Predicting clicks: estimating the click-through rate for new ads.

@inproceedings{richardson-2007-predicting, author = {Matthew Richardson and Ewa Dominowska and Robert Ragno}, editor = {Carey L. Williamson and Mary Ellen Zurko and Peter F. Patel-Schneider and Prashant J. Shenoy}, title = {{Predicting clicks: estimating the click-through rate for new ads}}, booktitle = {{Proceedings of the 16th International Conference on World Wide Web, WWW 2007, Banff, Alberta, Canada, May 8-12, 2007}}, pages = {521--530}, publisher = {ACM}, year = {2007}, url = {https://doi.org/10.1145/1242572.1242643}, doi = {https://doi.org/10.1145/1242572.1242643} }