Measuring the effectiveness of multi-channel marketing campaigns using online chatter.
Haggai Roitman|Gilad Barkai|David Konopnicki|Aya Soffer
| Anthology ID: | DBLP:conf/www/RoitmanBKS14 |
|---|---|
| Volume: | 23rd International World Wide Web Conference, WWW '14, Seoul, Republic of Korea, April 7-11, 2014, Companion Volume |
| Year: | 2014 |
| Venue: | The Web Conference (WWW) |
| Publisher: | ACM |
| Pages: | 143-146 |
| URL: | https://doi.org/10.1145/2567948.2577027 |
| DOI: | https://doi.org/10.1145/2567948.2577027 |
| DBLP: | conf/www/RoitmanBKS14 |
| BibTeX: |
@inproceedings{roitman-2014-measuring,
author = {Haggai Roitman and
Gilad Barkai and
David Konopnicki and
Aya Soffer},
editor = {Chin-Wan Chung and
Andrei Z. Broder and
Kyuseok Shim and
Torsten Suel},
title = {{Measuring the effectiveness of multi-channel marketing campaigns using online chatter}},
booktitle = {{23rd International World Wide Web Conference, WWW '14, Seoul, Republic of Korea, April 7-11, 2014, Companion Volume}},
pages = {143--146},
publisher = {ACM},
year = {2014},
url = {https://doi.org/10.1145/2567948.2577027},
doi = {https://doi.org/10.1145/2567948.2577027}
}