Dynamic Gradient Influencing for Viral Marketing Using Graph Neural Networks.

@inproceedings{sharma-2025-dynamic, author = {Saurabh Sharma and Ambuj K. Singh}, editor = {Guodong Long and Michale Blumestein and Yi Chang and Liane Lewin-Eytan and Zi Huang and Elad Yom-Tov}, title = {{Dynamic Gradient Influencing for Viral Marketing Using Graph Neural Networks}}, booktitle = {{Proceedings of the ACM on Web Conference 2025, WWW 2025, Sydney, NSW, Australia, 28 April 2025- 2 May 2025}}, pages = {3982--3993}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3696410.3714886}, doi = {https://doi.org/10.1145/3696410.3714886} }