AdAlyze Redux: Post-Click and Post-Conversion Text Feature Attribution for Sponsored Search Ads.

@inproceedings{steiner-2015-adalyze, author = {Thomas Steiner}, editor = {Aldo Gangemi and Stefano Leonardi and Alessandro Panconesi}, title = {{AdAlyze Redux: Post-Click and Post-Conversion Text Feature Attribution for Sponsored Search Ads}}, booktitle = {{Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume}}, pages = {1299--1304}, publisher = {ACM}, year = {2015}, url = {https://doi.org/10.1145/2740908.2741996}, doi = {https://doi.org/10.1145/2740908.2741996} }