A search-based method for forecasting ad impression in contextual advertising.

@inproceedings{wang-2009-searchbased, author = {Xuerui Wang and Andrei Z. Broder and Marcus Fontoura and Vanja Josifovski}, editor = {Juan Quemada and Gonzalo Le\'{o}n and Yoelle Maarek and Wolfgang Nejdl}, title = {{A search-based method for forecasting ad impression in contextual advertising}}, booktitle = {{Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009}}, pages = {491--500}, publisher = {ACM}, year = {2009}, url = {https://doi.org/10.1145/1526709.1526776}, doi = {https://doi.org/10.1145/1526709.1526776} }