Is pay-per-click efficient?: an empirical analysis of click values.

@inproceedings{wang-2011-payperclick, author = {Dakan Wang and Gang Wang and Pinyan Lu and Yajun Wang and Zheng Chen and Botao Amber Hu}, editor = {Sadagopan Srinivasan and Krithi Ramamritham and Arun Kumar and M. P. Ravindra and Elisa Bertino and Ravi Kumar}, title = {{Is pay-per-click efficient?: an empirical analysis of click values}}, booktitle = {{Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume)}}, pages = {141--142}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/1963192.1963264}, doi = {https://doi.org/10.1145/1963192.1963264} }