Content-aware click modeling.

@inproceedings{wang-2013-contentaware, author = {Hongning Wang and ChengXiang Zhai and Anlei Dong and Yi Chang}, editor = {Daniel Schwabe and Virg\'{i}lio A. F. Almeida and Hartmut Glaser and Ricardo Baeza-Yates and Sue B. Moon}, title = {{Content-aware click modeling}}, booktitle = {{22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013}}, pages = {1365--1376}, publisher = {International World Wide Web Conferences Steering Committee / ACM}, year = {2013}, url = {https://doi.org/10.1145/2488388.2488508}, doi = {https://doi.org/10.1145/2488388.2488508} }