Predicting advertiser bidding behaviors in sponsored search by rationality modeling.

@inproceedings{xu-2013-predicting, author = {Haifeng Xu and Bin Gao and Diyi Yang and Tie-Yan Liu}, editor = {Daniel Schwabe and Virg\'{i}lio A. F. Almeida and Hartmut Glaser and Ricardo Baeza-Yates and Sue B. Moon}, title = {{Predicting advertiser bidding behaviors in sponsored search by rationality modeling}}, booktitle = {{22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013}}, pages = {1433--1444}, publisher = {International World Wide Web Conferences Steering Committee / ACM}, year = {2013}, url = {https://doi.org/10.1145/2488388.2488513}, doi = {https://doi.org/10.1145/2488388.2488513} }