Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search.

@inproceedings{yan-2018-beyond, author = {Su Yan and Wei Lin and Tianshu Wu and Daorui Xiao and Xu Zheng and Bo Wu and Kaipeng Liu}, editor = {Pierre-Antoine Champin and Fabien Gandon and Mounia Lalmas-Roelleke and Panagiotis G. Ipeirotis}, title = {{Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search}}, booktitle = {{Proceedings of the 2018 World Wide Web Conference on World Wide Web, WWW 2018, Lyon, France, April 23-27, 2018}}, pages = {1919--1928}, publisher = {ACM}, year = {2018}, url = {https://doi.org/10.1145/3178876.3186172}, doi = {https://doi.org/10.1145/3178876.3186172} }