How much can behavioral targeting help online advertising?
Jun Yan|Ning Liu|Gang Wang|Wen Zhang|Yun Jiang|Zheng Chen
| Anthology ID: | DBLP:conf/www/YanLWZJC09 |
|---|---|
| Volume: | Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009 |
| Year: | 2009 |
| Venue: | The Web Conference (WWW) |
| Publisher: | ACM |
| Pages: | 261-270 |
| URL: | https://doi.org/10.1145/1526709.1526745 |
| DOI: | https://doi.org/10.1145/1526709.1526745 |
| DBLP: | conf/www/YanLWZJC09 |
| BibTeX: |
@inproceedings{yan-2009-much,
author = {Jun Yan and
Ning Liu and
Gang Wang and
Wen Zhang and
Yun Jiang and
Zheng Chen},
editor = {Juan Quemada and
Gonzalo Le\'{o}n and
Yoelle Maarek and
Wolfgang Nejdl},
title = {{How much can behavioral targeting help online advertising?}},
booktitle = {{Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009}},
pages = {261--270},
publisher = {ACM},
year = {2009},
url = {https://doi.org/10.1145/1526709.1526745},
doi = {https://doi.org/10.1145/1526709.1526745}
}