The Automated Copywriter: Algorithmic Rephrasing of Health-Related Advertisements to Improve their Performance.
Brit Youngmann|Elad Yom-Tov|Ran Gilad-Bachrach|Danny Karmon
| Anthology ID: | DBLP:conf/www/YoungmannYGK20 |
|---|---|
| Volume: | WWW '20: The Web Conference 2020, Taipei, Taiwan, April 20-24, 2020 |
| Year: | 2020 |
| Venue: | The Web Conference (WWW) |
| Publisher: | ACM / IW3C2 |
| Pages: | 1366-1377 |
| URL: | https://doi.org/10.1145/3366423.3380211 |
| DOI: | https://doi.org/10.1145/3366423.3380211 |
| DBLP: | conf/www/YoungmannYGK20 |
| BibTeX: |
@inproceedings{youngmann-2020-automated,
author = {Brit Youngmann and
Elad Yom-Tov and
Ran Gilad-Bachrach and
Danny Karmon},
editor = {Yennun Huang and
Irwin King and
Tie-Yan Liu and
Maarten van Steen},
title = {{The Automated Copywriter: Algorithmic Rephrasing of Health-Related Advertisements to Improve their Performance}},
booktitle = {{WWW '20: The Web Conference 2020, Taipei, Taiwan, April 20-24, 2020}},
pages = {1366--1377},
publisher = {ACM / IW3C2},
year = {2020},
url = {https://doi.org/10.1145/3366423.3380211},
doi = {https://doi.org/10.1145/3366423.3380211}
}