Infer As You Train: A Symmetric Paradigm of Masked Generative for Click-Through Rate Prediction.

@inproceedings{zhang-2026-infer, author = {Moyu Zhang and Yujun Jin and Yun Chen and Jinxin Hu and Yu Zhang and Xiaoyi Zeng}, editor = {Hakim Hacid and Yoelle Maarek and Francesco Bonchi and Ido Guy and Emine Yilmaz}, title = {{Infer As You Train: A Symmetric Paradigm of Masked Generative for Click-Through Rate Prediction}}, booktitle = {{Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026}}, pages = {8381--8384}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3774904.3792865}, doi = {https://doi.org/10.1145/3774904.3792865} }