COINS: Semantic Ids Enhanced Cold Item Representation for Click-through Rate Prediction in E-commerce Search.

@inproceedings{zhao-2026-coins, author = {Qihang Zhao and Zhongbo Sun and Xiaoyang Zheng and Xian Guo and Siyuan Wang and Zihan Liang and Mingcan Peng and Ben Chen and Chenyi Lei}, editor = {Hakim Hacid and Yoelle Maarek and Francesco Bonchi and Ido Guy and Emine Yilmaz}, title = {{COINS: Semantic Ids Enhanced Cold Item Representation for Click-through Rate Prediction in E-commerce Search}}, booktitle = {{Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026}}, pages = {8529--8532}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3774904.3792902}, doi = {https://doi.org/10.1145/3774904.3792902} }