Implicit User Awareness Modeling via Candidate Items for CTR Prediction in Search Ads.

@inproceedings{zheng-2022-implicit, author = {Kaifu Zheng and Lu Wang and Yu Li and Xusong Chen and Hu Liu and Jing Lu and Xiwei Zhao and Changping Peng and Zhangang Lin and Jingping Shao}, editor = {Fr\'{e}d\'{e}rique Laforest and Rapha\"{e}l Troncy and Elena Simperl and Deepak Agarwal and Aristides Gionis and Ivan Herman and Lionel M\'{e}dini}, title = {{Implicit User Awareness Modeling via Candidate Items for CTR Prediction in Search Ads}}, booktitle = {{WWW '22: The ACM Web Conference 2022, Virtual Event, Lyon, France, April 25 - 29, 2022}}, pages = {246--255}, publisher = {ACM}, year = {2022}, url = {https://doi.org/10.1145/3485447.3511953}, doi = {https://doi.org/10.1145/3485447.3511953} }