Predicting Pre-click Quality for Native Advertisements.

@inproceedings{zhou-2016-predicting, author = {Ke Zhou and Miriam Redi and Andrew Haines and Mounia Lalmas}, editor = {Jacqueline Bourdeau and James A. Hendler and Roger Nkambou and Ian Horrocks and Ben Y. Zhao}, title = {{Predicting Pre-click Quality for Native Advertisements}}, booktitle = {{Proceedings of the 25th International Conference on World Wide Web, WWW 2016, Montreal, Canada, April 11 - 15, 2016}}, pages = {299--310}, publisher = {ACM}, year = {2016}, url = {https://doi.org/10.1145/2872427.2883053}, doi = {https://doi.org/10.1145/2872427.2883053} }