Computational Advertising: Techniques for Targeting Relevant Ads.
| Anthology ID: | DBLP:journals/ftir/DaveV14 |
|---|---|
| Year: | 2014 |
| Venue: | Foundations and Trends in Information Retrieval |
| Pages: | 263-418 |
| URL: | https://doi.org/10.1561/1500000045 |
| DOI: | https://doi.org/10.1561/1500000045 |
| DBLP: | journals/ftir/DaveV14 |
| BibTeX: |
@article{dave-2014-computational,
author = {Kushal S. Dave and
Vasudeva Varma},
title = {{Computational Advertising: Techniques for Targeting Relevant Ads}},
journal = {Foundations and Trends in Information Retrieval},
volume = {8},
number = {4-5},
pages = {263--418},
year = {2014},
url = {https://doi.org/10.1561/1500000045},
doi = {https://doi.org/10.1561/1500000045}
}