Triggering effects of mobile video marketing in nature tourism: Media richness perspective.
Ari Alamäki|Juho Pesonen|Amir Dirin
| Anthology ID: | DBLP:journals/ipm/AlamakiPD19 |
|---|---|
| Year: | 2019 |
| Venue: | Information Processing and Management |
| Pages: | 756-770 |
| URL: | https://doi.org/10.1016/J.IPM.2019.01.003 |
| DOI: | https://doi.org/10.1016/J.IPM.2019.01.003 |
| DBLP: | journals/ipm/AlamakiPD19 |
| BibTeX: |
@article{alamaki-2019-triggering,
author = {Ari Alam\"{a}ki and
Juho Pesonen and
Amir Dirin},
title = {{Triggering effects of mobile video marketing in nature tourism: Media richness perspective}},
journal = {Information Processing and Management},
volume = {56},
number = {3},
pages = {756--770},
year = {2019},
url = {https://doi.org/10.1016/J.IPM.2019.01.003},
doi = {https://doi.org/10.1016/J.IPM.2019.01.003}
}