Predicting tourism product advertising effectiveness: Fusing multimodal large language models with visually-rich document understanding.

@article{chen-2026-predicting, author = {Runyu Chen and Junru Xiao and Zixiang Yang and Hairong Yang and Jueman Yang}, title = {{Predicting tourism product advertising effectiveness: Fusing multimodal large language models with visually-rich document understanding}}, journal = {Information Processing and Management}, volume = {63}, number = {7}, pages = {104845}, year = {2026}, url = {https://doi.org/10.1016/J.IPM.2026.104845}, doi = {https://doi.org/10.1016/J.IPM.2026.104845} }