Heterogeneity in consumer preference toward mega-sport event travel packages: Implications for smart tourism marketing strategy.
Yeongbae Choe|Jooa Baek|Hyesun Kim
| Anthology ID: | DBLP:journals/ipm/ChoeBK23 |
|---|---|
| Year: | 2023 |
| Venue: | Information Processing and Management |
| Pages: | 103302 |
| URL: | https://doi.org/10.1016/J.IPM.2023.103302 |
| DOI: | https://doi.org/10.1016/J.IPM.2023.103302 |
| DBLP: | journals/ipm/ChoeBK23 |
| BibTeX: |
@article{choe-2023-heterogeneity,
author = {Yeongbae Choe and
Jooa Baek and
Hyesun Kim},
title = {{Heterogeneity in consumer preference toward mega-sport event travel packages: Implications for smart tourism marketing strategy}},
journal = {Information Processing and Management},
volume = {60},
number = {3},
pages = {103302},
year = {2023},
url = {https://doi.org/10.1016/J.IPM.2023.103302},
doi = {https://doi.org/10.1016/J.IPM.2023.103302}
}