Ethnography for Marketers: A Guide to Consumer Immersion, Hy Mariampolski, Sage Publications (2006), ISBN 0-7619-6947-0.
| Anthology ID: | DBLP:journals/ipm/Du09 |
|---|---|
| Year: | 2009 |
| Venue: | Information Processing and Management |
| Pages: | 494-495 |
| URL: | https://doi.org/10.1016/J.IPM.2009.01.003 |
| DOI: | https://doi.org/10.1016/J.IPM.2009.01.003 |
| DBLP: | journals/ipm/Du09 |
| BibTeX: |
@article{du-2009-ethnography,
author = {Honglu Du},
title = {{Ethnography for Marketers: A Guide to Consumer Immersion, Hy Mariampolski, Sage Publications (2006), ISBN 0-7619-6947-0}},
journal = {Information Processing and Management},
volume = {45},
number = {4},
pages = {494--495},
year = {2009},
url = {https://doi.org/10.1016/J.IPM.2009.01.003},
doi = {https://doi.org/10.1016/J.IPM.2009.01.003}
}