Evaluating the performance of demographic targeting using gender in sponsored search.
Bernard J. Jansen|Kathleen A. Moore|Stephen Carman
| Anthology ID: | DBLP:journals/ipm/JansenMC13 |
|---|---|
| Year: | 2013 |
| Venue: | Information Processing and Management |
| Pages: | 286-302 |
| URL: | https://doi.org/10.1016/J.IPM.2012.06.001 |
| DOI: | https://doi.org/10.1016/J.IPM.2012.06.001 |
| DBLP: | journals/ipm/JansenMC13 |
| BibTeX: |
@article{jansen-2013-evaluating,
author = {Bernard J. Jansen and
Kathleen A. Moore and
Stephen Carman},
title = {{Evaluating the performance of demographic targeting using gender in sponsored search}},
journal = {Information Processing and Management},
volume = {49},
number = {1},
pages = {286--302},
year = {2013},
url = {https://doi.org/10.1016/J.IPM.2012.06.001},
doi = {https://doi.org/10.1016/J.IPM.2012.06.001}
}