How vicarious learning increases users' knowledge adoption in live streaming: The roles of parasocial interaction, social media affordances, and knowledge consensus.

@article{jia-2024-vicarious, author = {Mingxia Jia and Yuxiang (Chris) Zhao and Shijie Song and Xiaoyu Zhang and Dawei Wu and Jinhao Li}, title = {{How vicarious learning increases users' knowledge adoption in live streaming: The roles of parasocial interaction, social media affordances, and knowledge consensus}}, journal = {Information Processing and Management}, volume = {61}, number = {2}, pages = {103599}, year = {2024}, url = {https://doi.org/10.1016/J.IPM.2023.103599}, doi = {https://doi.org/10.1016/J.IPM.2023.103599} }