The power of talk: Exploring the effects of streamers' linguistic styles on sales performance in B2B livestreaming commerce.
Lu Liu|Jiaming Fang|Liang Yang|Lintong Han|Md Altab Hossin|Chao Wen
| Anthology ID: | DBLP:journals/ipm/LiuFYHHW23 |
|---|---|
| Year: | 2023 |
| Venue: | Information Processing and Management |
| Pages: | 103259 |
| URL: | https://doi.org/10.1016/J.IPM.2022.103259 |
| DOI: | https://doi.org/10.1016/J.IPM.2022.103259 |
| DBLP: | journals/ipm/LiuFYHHW23 |
| BibTeX: |
@article{liu-2023-power,
author = {Lu Liu and
Jiaming Fang and
Liang Yang and
Lintong Han and
Md Altab Hossin and
Chao Wen},
title = {{The power of talk: Exploring the effects of streamers' linguistic styles on sales performance in B2B livestreaming commerce}},
journal = {Information Processing and Management},
volume = {60},
number = {3},
pages = {103259},
year = {2023},
url = {https://doi.org/10.1016/J.IPM.2022.103259},
doi = {https://doi.org/10.1016/J.IPM.2022.103259}
}