Will coolness factors predict user satisfaction and loyalty? Evidence from an artificial neural network-structural equation model approach.

@article{nan-2022-coolness, author = {Dongyan Nan and Edward Shin and George A. Barnett and Sarah Cheah and Jang-Hyun Kim}, title = {{Will coolness factors predict user satisfaction and loyalty? Evidence from an artificial neural network-structural equation model approach}}, journal = {Information Processing and Management}, volume = {59}, number = {6}, pages = {103108}, year = {2022}, url = {https://doi.org/10.1016/J.IPM.2022.103108}, doi = {https://doi.org/10.1016/J.IPM.2022.103108} }