Keyword length and matching options as indicators of search intent in sponsored search.
Kutlwano K. K. M. Ramaboa|Peter Fish
| Anthology ID: | DBLP:journals/ipm/RamaboaF18 |
|---|---|
| Year: | 2018 |
| Venue: | Information Processing and Management |
| Pages: | 175-183 |
| URL: | https://doi.org/10.1016/J.IPM.2017.11.003 |
| DOI: | https://doi.org/10.1016/J.IPM.2017.11.003 |
| DBLP: | journals/ipm/RamaboaF18 |
| BibTeX: |
@article{ramaboa-2018-keyword,
author = {Kutlwano K. K. M. Ramaboa and
Peter Fish},
title = {{Keyword length and matching options as indicators of search intent in sponsored search}},
journal = {Information Processing and Management},
volume = {54},
number = {2},
pages = {175--183},
year = {2018},
url = {https://doi.org/10.1016/J.IPM.2017.11.003},
doi = {https://doi.org/10.1016/J.IPM.2017.11.003}
}