Effects of cross-platform multichannel shopping on online customer-firm relationship length, depth, and breadth: An empirical investigation.
Zhe Rong|Qian Wang|Hongchao Zhang
| Anthology ID: | DBLP:journals/ipm/RongWZ23 |
|---|---|
| Year: | 2023 |
| Venue: | Information Processing and Management |
| Pages: | 103218 |
| URL: | https://doi.org/10.1016/J.IPM.2022.103218 |
| DOI: | https://doi.org/10.1016/J.IPM.2022.103218 |
| DBLP: | journals/ipm/RongWZ23 |
| BibTeX: |
@article{rong-2023-effects,
author = {Zhe Rong and
Qian Wang and
Hongchao Zhang},
title = {{Effects of cross-platform multichannel shopping on online customer-firm relationship length, depth, and breadth: An empirical investigation}},
journal = {Information Processing and Management},
volume = {60},
number = {2},
pages = {103218},
year = {2023},
url = {https://doi.org/10.1016/J.IPM.2022.103218},
doi = {https://doi.org/10.1016/J.IPM.2022.103218}
}