Content-oriented or persona-oriented? A text analytics of endorsement strategies on public willingness to participate in citizen science.

@article{wang-2022-contentoriented, author = {Wei Wang and Lihuan Guo and Yenchun Jim Wu and Mark Goh and Shouyi Wang}, title = {{Content-oriented or persona-oriented? A text analytics of endorsement strategies on public willingness to participate in citizen science}}, journal = {Information Processing and Management}, volume = {59}, number = {2}, pages = {102832}, year = {2022}, url = {https://doi.org/10.1016/J.IPM.2021.102832}, doi = {https://doi.org/10.1016/J.IPM.2021.102832} }