Role of brand engagement and co-creation experience in online brand community continuance: A service-dominant logic perspective.

@article{wang-2023-role, author = {Kai Wang and Jeffrey C. F. Tai and Han-fen Hu}, title = {{Role of brand engagement and co-creation experience in online brand community continuance: A service-dominant logic perspective}}, journal = {Information Processing and Management}, volume = {60}, number = {1}, pages = {103136}, year = {2023}, url = {https://doi.org/10.1016/J.IPM.2022.103136}, doi = {https://doi.org/10.1016/J.IPM.2022.103136} }