Appeal to the head and heart: The persuasive effects of medical crowdfunding charitable appeals on willingness to donate.
| Anthology ID: | DBLP:journals/ipm/WuZX22 |
|---|---|
| Year: | 2022 |
| Venue: | Information Processing and Management |
| Pages: | 102792 |
| URL: | https://doi.org/10.1016/J.IPM.2021.102792 |
| DOI: | https://doi.org/10.1016/J.IPM.2021.102792 |
| DBLP: | journals/ipm/WuZX22 |
| BibTeX: |
@article{wu-2022-appeal,
author = {You Wu and
Xing Zhang and
Quan Xiao},
title = {{Appeal to the head and heart: The persuasive effects of medical crowdfunding charitable appeals on willingness to donate}},
journal = {Information Processing and Management},
volume = {59},
number = {1},
pages = {102792},
year = {2022},
url = {https://doi.org/10.1016/J.IPM.2021.102792},
doi = {https://doi.org/10.1016/J.IPM.2021.102792}
}