Machine learning based customer meta-combination brand equity analysis for marketing behavior evaluation.
Zheng Xu|Guiyan Zhu|Noura Metawa|Qingyuan Zhou
| Anthology ID: | DBLP:journals/ipm/XuZMZ22 |
|---|---|
| Year: | 2022 |
| Venue: | Information Processing and Management |
| Pages: | 102800 |
| URL: | https://doi.org/10.1016/J.IPM.2021.102800 |
| DOI: | https://doi.org/10.1016/J.IPM.2021.102800 |
| DBLP: | journals/ipm/XuZMZ22 |
| BibTeX: |
@article{xu-2022-machine,
author = {Zheng Xu and
Guiyan Zhu and
Noura Metawa and
Qingyuan Zhou},
title = {{Machine learning based customer meta-combination brand equity analysis for marketing behavior evaluation}},
journal = {Information Processing and Management},
volume = {59},
number = {1},
pages = {102800},
year = {2022},
url = {https://doi.org/10.1016/J.IPM.2021.102800},
doi = {https://doi.org/10.1016/J.IPM.2021.102800}
}