Keyword decisions in sponsored search advertising: A literature review and research agenda.
| Anthology ID: | DBLP:journals/ipm/YangL23 |
|---|---|
| Year: | 2023 |
| Venue: | Information Processing and Management |
| Pages: | 103142 |
| URL: | https://doi.org/10.1016/J.IPM.2022.103142 |
| DOI: | https://doi.org/10.1016/J.IPM.2022.103142 |
| DBLP: | journals/ipm/YangL23 |
| BibTeX: |
@article{yang-2023-keyword,
author = {Yanwu Yang and
Huiran Li},
title = {{Keyword decisions in sponsored search advertising: A literature review and research agenda}},
journal = {Information Processing and Management},
volume = {60},
number = {1},
pages = {103142},
year = {2023},
url = {https://doi.org/10.1016/J.IPM.2022.103142},
doi = {https://doi.org/10.1016/J.IPM.2022.103142}
}