Big Data-enabled Customer Relationship Management: A holistic approach.
Pierluigi Zerbino|Davide Aloini|Riccardo Dulmin|Valeria Mininno
| Anthology ID: | DBLP:journals/ipm/ZerbinoADM18 |
|---|---|
| Year: | 2018 |
| Venue: | Information Processing and Management |
| Pages: | 818-846 |
| URL: | https://doi.org/10.1016/J.IPM.2017.10.005 |
| DOI: | https://doi.org/10.1016/J.IPM.2017.10.005 |
| DBLP: | journals/ipm/ZerbinoADM18 |
| BibTeX: |
@article{zerbino-2018-big,
author = {Pierluigi Zerbino and
Davide Aloini and
Riccardo Dulmin and
Valeria Mininno},
title = {{Big Data-enabled Customer Relationship Management: A holistic approach}},
journal = {Information Processing and Management},
volume = {54},
number = {5},
pages = {818--846},
year = {2018},
url = {https://doi.org/10.1016/J.IPM.2017.10.005},
doi = {https://doi.org/10.1016/J.IPM.2017.10.005}
}