Bid keyword suggestion in sponsored search based on competitiveness and relevance.
Ying Zhang|Weinan Zhang|Bin Gao|Xiaojie Yuan|Tie-Yan Liu
| Anthology ID: | DBLP:journals/ipm/ZhangZGYL14 |
|---|---|
| Year: | 2014 |
| Venue: | Information Processing and Management |
| Pages: | 508-523 |
| URL: | https://doi.org/10.1016/J.IPM.2014.02.004 |
| DOI: | https://doi.org/10.1016/J.IPM.2014.02.004 |
| DBLP: | journals/ipm/ZhangZGYL14 |
| BibTeX: |
@article{zhang-2014-bid,
author = {Ying Zhang and
Weinan Zhang and
Bin Gao and
Xiaojie Yuan and
Tie-Yan Liu},
title = {{Bid keyword suggestion in sponsored search based on competitiveness and relevance}},
journal = {Information Processing and Management},
volume = {50},
number = {4},
pages = {508--523},
year = {2014},
url = {https://doi.org/10.1016/J.IPM.2014.02.004},
doi = {https://doi.org/10.1016/J.IPM.2014.02.004}
}