Analyzing the impact of artificial intelligence on the online purchase decision-making process through the lens of the UTAUT 2 model.

Rinku Sharma Dixit|Shailee Lohmor Choudhary|Nikhil Govil


Anthology ID:DBLP:journals/ir/DixitCG25
Year:2025
Venue:Discover Computing
Pages:88
URL:https://doi.org/10.1007/S10791-025-09575-5
DOI:https://doi.org/10.1007/S10791-025-09575-5
DBLP:journals/ir/DixitCG25
BibTeX:
@article{dixit-2025-analyzing, author = {Rinku Sharma Dixit and Shailee Lohmor Choudhary and Nikhil Govil}, title = {{Analyzing the impact of artificial intelligence on the online purchase decision-making process through the lens of the UTAUT 2 model}}, journal = {Discover Computing}, volume = {28}, number = {1}, pages = {88}, year = {2025}, url = {https://doi.org/10.1007/S10791-025-09575-5}, doi = {https://doi.org/10.1007/S10791-025-09575-5} }