Informational, transactional, and navigational need of information: relevance of search intention in search engine advertising.
| Anthology ID: | DBLP:journals/ir/Schultz20 |
|---|---|
| Year: | 2020 |
| Venue: | Discover Computing |
| Pages: | 117-135 |
| URL: | https://doi.org/10.1007/S10791-019-09368-7 |
| DOI: | https://doi.org/10.1007/S10791-019-09368-7 |
| DBLP: | journals/ir/Schultz20 |
| BibTeX: |
@article{schultz-2020-informational,
author = {Carsten D. Schultz},
title = {{Informational, transactional, and navigational need of information: relevance of search intention in search engine advertising}},
journal = {Discover Computing},
volume = {23},
number = {2},
pages = {117--135},
year = {2020},
url = {https://doi.org/10.1007/S10791-019-09368-7},
doi = {https://doi.org/10.1007/S10791-019-09368-7}
}