Designing for mobile experience beyond the native ad click: Exploring landing page presentation style and media usage.
Nitesh Goyal|Marc Bron|Mounia Lalmas|Andrew Haines|Henriette Cramer
| Anthology ID: | DBLP:journals/jasis/GoyalBLHC18 |
|---|---|
| Year: | 2018 |
| Venue: | Journal of the Association for Information Science and Technology (JASIST) |
| Pages: | 913-923 |
| URL: | https://doi.org/10.1002/ASI.24016 |
| DOI: | https://doi.org/10.1002/ASI.24016 |
| DBLP: | journals/jasis/GoyalBLHC18 |
| BibTeX: |
@article{goyal-2018-designing,
author = {Nitesh Goyal and
Marc Bron and
Mounia Lalmas and
Andrew Haines and
Henriette Cramer},
title = {{Designing for mobile experience beyond the native ad click: Exploring landing page presentation style and media usage}},
journal = {Journal of the Association for Information Science and Technology (JASIST)},
volume = {69},
number = {7},
pages = {913--923},
year = {2018},
url = {https://doi.org/10.1002/ASI.24016},
doi = {https://doi.org/10.1002/ASI.24016}
}