How do Web users respond to non-banner-ads animation? The effects of task type and user experience.
Weiyin Hong|James Y. L. Thong|Kar Yan Tam
| Anthology ID: | DBLP:journals/jasis/HongTT07 |
|---|---|
| Year: | 2007 |
| Venue: | Journal of the Association for Information Science and Technology (JASIST) |
| Pages: | 1467-1482 |
| URL: | https://doi.org/10.1002/ASI.20624 |
| DOI: | https://doi.org/10.1002/ASI.20624 |
| DBLP: | journals/jasis/HongTT07 |
| BibTeX: |
@article{hong-2007-web,
author = {Weiyin Hong and
James Y. L. Thong and
Kar Yan Tam},
title = {{How do Web users respond to non-banner-ads animation? The effects of task type and user experience}},
journal = {Journal of the Association for Information Science and Technology (JASIST)},
volume = {58},
number = {10},
pages = {1467--1482},
year = {2007},
url = {https://doi.org/10.1002/ASI.20624},
doi = {https://doi.org/10.1002/ASI.20624}
}