The effect of ad rank on the performance of keyword advertising campaigns.
Bernard J. Jansen|Zhe Liu|Zach Simon
| Anthology ID: | DBLP:journals/jasis/JansenLS13 |
|---|---|
| Year: | 2013 |
| Venue: | Journal of the Association for Information Science and Technology (JASIST) |
| Pages: | 2115-2132 |
| URL: | https://doi.org/10.1002/ASI.22910 |
| DOI: | https://doi.org/10.1002/ASI.22910 |
| DBLP: | journals/jasis/JansenLS13 |
| BibTeX: |
@article{jansen-2013-effect,
author = {Bernard J. Jansen and
Zhe Liu and
Zach Simon},
title = {{The effect of ad rank on the performance of keyword advertising campaigns}},
journal = {Journal of the Association for Information Science and Technology (JASIST)},
volume = {64},
number = {10},
pages = {2115--2132},
year = {2013},
url = {https://doi.org/10.1002/ASI.22910},
doi = {https://doi.org/10.1002/ASI.22910}
}