Do consumers always follow "useful" reviews? The interaction effect of review valence and review usefulness on consumers' purchase decisions.
| Anthology ID: | DBLP:journals/jasis/JiaL18 |
|---|---|
| Year: | 2018 |
| Venue: | Journal of the Association for Information Science and Technology (JASIST) |
| Pages: | 1304-1317 |
| URL: | https://doi.org/10.1002/ASI.24050 |
| DOI: | https://doi.org/10.1002/ASI.24050 |
| DBLP: | journals/jasis/JiaL18 |
| BibTeX: |
@article{jia-2018-consumers,
author = {Yanli Jia and
Ivy L. B. Liu},
title = {{Do consumers always follow "useful" reviews? The interaction effect of review valence and review usefulness on consumers' purchase decisions}},
journal = {Journal of the Association for Information Science and Technology (JASIST)},
volume = {69},
number = {11},
pages = {1304--1317},
year = {2018},
url = {https://doi.org/10.1002/ASI.24050},
doi = {https://doi.org/10.1002/ASI.24050}
}