Do cognitive and affective expressions matter in purchase conversion? A live chat perspective.
Lele Kang|Chuan-Hoo Tan|J. Leon Zhao
| Anthology ID: | DBLP:journals/jasis/KangTZ20 |
|---|---|
| Year: | 2020 |
| Venue: | Journal of the Association for Information Science and Technology (JASIST) |
| Pages: | 436-449 |
| URL: | https://doi.org/10.1002/ASI.24254 |
| DOI: | https://doi.org/10.1002/ASI.24254 |
| DBLP: | journals/jasis/KangTZ20 |
| BibTeX: |
@article{kang-2020-cognitive,
author = {Lele Kang and
Chuan-Hoo Tan and
J. Leon Zhao},
title = {{Do cognitive and affective expressions matter in purchase conversion? A live chat perspective}},
journal = {Journal of the Association for Information Science and Technology (JASIST)},
volume = {71},
number = {4},
pages = {436--449},
year = {2020},
url = {https://doi.org/10.1002/ASI.24254},
doi = {https://doi.org/10.1002/ASI.24254}
}